Mag. Markus Breitenecker, founder of the Austrian TV station PULS 4 and managing director of ProSiebenSat.1 PULS 4, led his company – since the establishment in 1998 – to the No. 1 of private TV companies in Austria. He has been working in the media business since 1995 and is well-known for his enthusiasm and innovative ideas, which is reflected in significant investments in new digital formats such as the award-winning ‘2 minutes 2 million – The PULS 4 start-up show’. Markus Breitenecker is also founder of the 4GAMECHANGERS Festival www.4gamechanger.com. In 2013 he was announced as ‘Media Manager of the year’ and in 2016 he was honoured with the “Communicator of the year”.